Archive for the ‘bit.ly’ Tag
bit.ly access denied: security proxy?
I was using the internet at my daughters school and here is what popped up ….

twitter … human available to monitor
How does twitter make money, you ask? I say … its been done before, history in being re-invented. You are surely crazy, you say!
Twitter enables a human to publish events about themselves which can we monitored by other people . Computers today also publish events to monitor, monitored by your enterprise management system of choice. Applications like tweetdeck enable you to monitor human events from multiple sites (facebook, gmail, twitter). Multiple enterprise consoles for logs, patches, events are PIA for enterprise. Steve Jobs speaking. super bowl, cause a “tweet” flood overwhelming the system. Single failures used to cause event floods in enterprise networks. There is a whole set of twitter applications to search, look for patterns, remove duplicate. There is a whole set of applications to search. pattern match, remove duplicates
Fascinating similarities … one could go on and on. But what has this got to do with making money?
Two different ideas pop out. First one kind-of-interesting. In systems management you typically had an agent which generated all the events (the equivalent of twitter) and central consoles which had all the applications like (tweetdeck) etc. You can charge per agent or volume of events (log aggregation) and/or for the management console. Normally in the IT world the same company gave you the agent and the management console. In twitter its different, the agent is twitter, the consoles are third party. So twitter can make money by charging for volume of events which is a good denominator from a valuation and growth perspective or from number of people you want to follow. Both of these might exist if you want to hook search versus directly tracking people.
The second idea is more “matrix-like”. What if things around you could tweet? For me Redbox jumps to mind, i would follow the one nearest to me. You can say that an email alert does that. I think its different. One of the things that made google ads different is that they are shown when i am looking for something. The redbox tweets me when i am ready. Ready could be when I have a moment and am tweeting. Or it could be when I click a url through bit.ly … it knows the context, nicely summarized in the tweet and in some sense could completely kill the google network ad placement on the page, because it has not only the contents of the page but also the mindset of the user. Very very different.
As one begins to think of physical world generating tweets (instead of events) and humans generating tweets the mashup of the two results in very interesting possibilities.
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