Tripwire copies Solidcore Messaging?

This week tripwire announced their release 6.0 and they have adopted (blatantly copied) the Solidcore message of Visibility, Accountability and Control. Why would they do that?

• is the market adopting this message?
• is it really what the customers need?

It is also interesting to see how they are positioning their product capabilities:
1. Solidcore: Real Time Change tracking
Tripwire: Continuous Scanning with Real Time Alerting

2. Solidcore: Pro-active Enforcement
Tripwire: Detection & Rollback (using 3rd party tools)

Ofcourse my views are biased. Should I feel happy that is recognition of thought leadership from Solidcore or feel enraged? What do you think?